Drawing on nearly 25 years of experience in marketing, Kendal A. Daiger serves as marketing director of Spruce Peak Realty in Stowe, Vermont. She is also the owner of OneL Marketing, a full service agency that specializes in marketing for educational institutions and the hospitality sector. Away from work, Kendal A. Daiger enjoys horseback riding and a variety of outdoor activities. Her passion for horses led her to competitive barrel racing and to co-found the Run for the Border, a nationally sanctioned barrel racing series in Klamath Falls, Oregon that ran for eight years.

Barrel racing is a competitive horseback-riding event that is as exhilarating as it is easy to understand. The main objective of barrel racing is simply to enter one side of the playing field, direct the horse around three barrels, then exit the opposite side of the arena. As one might expect, individual barrel racing runs are lightning-quick affairs that require speed and skill from both rider and horse. Average times for a run range between 17 and 19 seconds. The world record for barrel racing belongs to Carlee Pierce, who completed a run in 13.46 seconds at the 2011 National Finals Rodeo.